Mefsakolud started in 2015 with a pretty specific frustration: most design feedback sessions either talk over people or go nowhere useful. Collective creative decisions are genuinely hard.
We set up a structured group consultation model where participants review design choices together, surface conflicting assumptions, and leave with a shared visual direction rather than a pile of opinions.
Sessions run with a facilitator who keeps the process from collapsing into preference debates. The goal is always a documented visual rationale your team can actually act on.
Every session follows a defined process so the group moves through decisions rather than getting stuck in them.
Sessions are designed for 6 to 18 participants. The format works because disagreement between people is treated as data, not noise.
You leave with a written visual rationale — specific, referenced to actual design elements, ready to hand to a developer or designer.
All sessions run remotely via structured video format. Participants from Halifax to Victoria join the same session with no reduction in quality or facilitation depth. Same process, same facilitator standards, regardless of where your team is working from.
How a session actually runs
Three phases, roughly 90 minutes total. The structure keeps things moving without cutting off discussion where it matters.
Participants review the existing visual direction — colour logic, type choices, layout patterns — before any feedback begins. Shared context first.
Each element gets its own timed round. Reactions are collected simultaneously, then discussed. This prevents the loudest voice from setting direction.
The facilitator maps where consensus formed and where it didn't. Unresolved tension gets flagged explicitly, not smoothed over.
The people running sessions
Facilitators come from design, UX research, and product strategy backgrounds. They are not presenters — they are process managers.
"People think they disagree about colours. Usually they disagree about audience."
"A group that can name what they find off-putting is halfway to knowing what they actually want."
"Typography decisions are almost always readability decisions in disguise."
