Visual Design Direction Session

Good visual design isn't about aesthetics alone — it's about what the design does to the person looking at it.

8+ years of group practice

120+ design sessions completed

6–12 participants per group

About this session

Stuck on how your site should look

Choosing colors and fonts from scratch is harder than it sounds. Most people cycle through options, second-guess themselves, and end up with something generic or inconsistent.

A session built around your specific decisions

Before we meet, you share reference sites you like, your current assets, and the decisions you are trying to make. We spend the session working through them one by one — not theorizing, but deciding.

Common things we work through

Color palette selection and contrast check
Font pairing that fits your tone and reads well on screen
Layout approach: single-column, grid, or hybrid
Spacing and visual breathing room
How to handle photography or illustrations consistently

What you leave with

A documented set of visual decisions you can hand to a developer or apply yourself. Not a mood board — an actual reference sheet with hex codes, font names, and layout notes.

One session rarely covers everything, but it should end the decision paralysis on the things that matter most.

How it's structured

Session structure

Pre-session form

You share what you are building, who it is for, reference sites you like, and the decisions currently blocking you.
Prep review

I review your inputs and prepare specific options and recommendations to bring into the session.
Live working session (90 minutes)

We go through your design decisions together on video call. I share my screen, show examples, and we make decisions in real time.
Session summary

Within 24 hours I send a written summary of every decision made: colors, fonts, layout direction, and any unresolved questions with suggested paths forward.